Marketing & Development Services
Over the last 40 years, the firm has guided the deployment of over one billion dollars in ophthalmic marketing budgets in large and small practices across the country. This diverse ophthalmology practice-building experience is combined with real-world operating knowledge to help you adapt to practice growth. As you enter each new phase and scale of practice, we can shorten the learning curve and reduce your development pains.
In the most aggressive sector of eye care consumer marketing today, refractive surgery, our experience dates to the early days of RK advertising. In fact, we established the first national refractive surgery marketing syndication program, "Vision Surgery Centers." Since then, obviously, much has changed. But much remains the same. Rather than teaching your local ad agency about what works in eye care, we can efficiently teach your current staff how to develop and manage an effective ophthalmology marketing campaign in-house.